Content Marketing for Fertility Awareness Educators

How to identify the right message, create content consistently, and adapt when business or audience needs change.

FAE Marketing 101: Content Marketing Basics

The Conversation: Content Marketing for FAEs

  • The course is in a conversational format, designed to connect marketing principles to the real experiences FAEs face. Limited capacity, sensitive subject matter, unpredictable platform performance, and audiences at different stages of understanding. Course learning outcomes By the end of the course, members should be able to: Identify an audience problem or information gap worth addressing. Connect their expertise to content their audience actually needs. Use social listening to generate relevant content ideas. Build a realistic monthly content routine. Connect content marketing to business and sales goals. Adjust their strategy without abandoning their core message.

Meet the Speakers

  • Vanessa Castillo

    Vanessa Castillo is a Justisse graduate and Fertility Awareness Educator who shares an honest perspective on marketing, including the curiosity, overwhelm, and dread many practitioners experience while promoting themselves.

  • Kiana Robinson

    Kiana Robinson is a content marketing strategist and Head of Communications at Justisse College, offering foundational insights to help FAEs understand audiences, clarify messaging, and create purposeful content with confidence.

  • Chloe Skerlak

    Chloe Skerlak is a Justisse graduate, Fertility Awareness Educator, and experienced reproductive health educator sharing how refining her messaging and finding the right audience strengthened her overall marketing success.

Ready to Gain Marketing Confidence?

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